2016 CASPA Entrepreneurship Workshop I01/27/2016 - 01/27/2016

Effective Brand Management


Venue: ITRI International, 2870 Zanker Rd #140, San Jose, CA 95134

Date: 1/27/2016 (Wednesday)

Time: 6:00 pm – 9:00 pm

Registration: Here

Co-Host: Silicon Catalyst / TIEC (Taiwan Innovation & Entrepreneurship Center)


6:00-6:30 pm, Networking

6:30-7:00 pm, Introductions from CASPA and Silicon Catalyst

7:00-8:30 pm, Branding Workshop

8:30-9:00 pm, Q&A and Networking

Speaker Bios:

Chuck Byers is the Chief Brand Strategist for Pivot Point Brands and he has over 25 years of brand marketing and public relations experience. He has directed strategic communications initiatives at Business Practicum, TSMC, Actel, and Hayes Public Relations. His work has been recognized with two PRSA Silver Anvil Awards and numerous ADDY awards for Consumer and Business Advertising.  Chuck has been the Chairman of the Silicon Valley Red Cross marketing task force, and President of the Silicon Valley chapter of the Public Relations Society of America.


Kevin Heney has over 25 years managing the creative side of brand for high tech companies including Tandem Computers, Informix and Quantum. He also served as a senior brand manager at Informatica and Adobe. He founded and has directed the Silicon Valley Brand Forum for the past 15 years.