Innovation In Big Data - How Does Data Analytics Benefit Marketing07/12/2012 - 07/12/2012

Innovation in Big Data - How Does Data Analytics Benefit Marketing
Advertising & Operations and What Lies Ahead?
July 12, 2012, 7:00 PM to 8:30 PM

Seville Tech Talk Room, Building 40, Second Floor

Google Headquarter, 1600 Amphitheatre Pkwy, Mountain View

Register Now! 

Students can use promotion code student to receive ticket discount

The amount of data in our world has been exploding, and analyzing large data sets-so-called big data—will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus, according to research by McKinsey's Business Technology Office. Leaders in every sector will have to grapple with the implications of big data, not just a few data-oriented managers. The increasing volume and detail of information captured by enterprises, the rise of multimedia, social media, and the Internet of Things will fuel exponential growth in data for the foreseeable future.
To keep up with the beat of trendy technologies, CHAIN is setting up our next panel discussion on big data. Join us at Google to share the exciting stories in the data analytics world with a fantastic panel of business and engineering professionals.
Panelists and Moderator
Siddharth Shah Sr. Director of Business Analytics, Adobe

Simon Zhang Director of Business Analytics, LinkedIn

Zhaohui Chen Director of Search Science, eBay

Domingo Mihovilovic VP of Engineering, Sumo Logic

Andrew Wing (Moderator) CEO, Fuel Industry
Topic Highlights
The benefits and costs of applying big data analytics in business operations

The balance between data and intuition 

Current and trendy technologies in data storage, processing, and visualization

Talent and skills required to succeed in the modern data war

Opportunities and challenges for entrepreneurs interested in the data business
China America Innovation Network (CHAIN) aims to help entrepreneurs transform innovation into value through knowledge and resource exchange between U.S. and China. Our mission is to build a multinational ecosystem of mentors, experts, professionals, and peers based in U.S. and China that will enable entrepreneurs to realize their entrepreneurial ambitions by accessing resources from both U.S. and China. As a non-profit organization, we are powered by a team of passionate volunteers, successful entrepreneurs, experienced executives, business operations professionals and engineering wizards. Founded in 2011, the CHAIN network