[CCICE]How To Become An Author, Publisher And Entrepreneur02/04/2013 - 02/04/2013

How to Become an Author, Publisher and Entrepreneur
By Guy Kawasaki


General Event Information:
Next Monday Feb 4, 2013.

6:00 p.m. - 6:30 p.m. Registration & Networking (Hor d'oeuvres provided)
6:30 p.m. - 8:30 p.m. Presentation

TechLAB Innovation Center
2040 Martin Ave.
Santa Clara, CA 95050

Guy Kawasaki is at it again !!!  This time he is back with a great new book
called APE: Author, Publisher, Entrepreneur – How to Publish Your Book. It
is about self-publishing and a Word of Mouth Marketing comic book and

Guy shares in a remarkable way how to help share your content  via word of
mouth. Just telling someone to blog about you or your company just doesn’t
work anymore.

If you want people to talk about you, you need to give them real content that
makes your blog more interesting. Give them enough substance so they
have an incentive to write a post to give value to the readers (make the
blogger look great more visually than just a book cover).

If you want people to share your stuff, give them stuff to share. Join us to
learn how.

Sign up today, space is limited.

To Register:  http://www.ccice.org/ape.html

Speaker: Guy Kawasaki

Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of
popular topics on the web, and a founding partner at Garage Technology
Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the
author of ten books including Enchantment, Reality Check, The Art of the
Start, Rules for Revolutionaries, How to Drive Your Competition Crazy,
Selling the Dream, and The Macintosh Way. Kawasaki has a BA from
Stanford University and an MBA from UCLA as well as an honorary doctorate
from Babson College.